Position Type: Full-Time Compensation: Base salary + commission + bonuses Location: Ironshore, Montego Bay Benefits: Sick, vacation, bereavement, health, dental, optical, travel, uniform, lunch allowances, pension
Overview
We are looking for the perfect candidate to be responsible for developing, implementing and executing strategic marketing plans for the entire organization (lines of businesses and brands within the organization) in order to attract potential customers and retain existing ones.
Must be great a business and marketing leader as well. That’s because you will be responsible for working with executives to determine budgets, and targets, and is charged with developing pricing strategies for products and services.
The marketing departme nt will look to you for guidance and direction, executives will count on you for profitability and results. You will work in a corporate environment as part of a larger marketing, creative, communications or digital team. As a part of our organization, you will play a critical role in aligning the creative direction with the company’s strategic goals.
Description
Oversee all marketing campaigns for the company and departments
Implement strategies
Creating and executing marketing campaigns
Manage digital marketing channels (social media, email, Seo, PPC etc.)
Analyze and optimize campaign performance
Developing lead-generation tactics that align with the sales processes
Promote businesses, products, and services
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Update senior leadership on the progress of marketing activities and reporting on the results of campaigns
Day to Day Responsibilities
Manage and coordinate marketing and creative staff
Lead market research efforts to uncover the viability of current and existing products/services
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring your staff meets deadlines and complete necessary tasks
Analyze data to evaluate the success of the marketing efforts and come up with new ideas to improve brand, marketing and exposure
Requirements
A variety of academic backgrounds, including marketing, communication, business and other fields are acceptable
Bachelor’s degree a plus
Master’s degree a ++
7 years of experience
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
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Currently we serve all of Western Jamaica.
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